Market Testing

Market testing is needed to make an advertising campaign effective. If you're like me, just the word testing makes your shoulders slump and a groan escape your lips.


Just how much profit does your advertising campaign make? Which marketing tool brings in the most revenue? If you have no idea, then you are gambling with your advertising money!


Remove Risks To Make More Money Wouldn't it be great to be in total control of your business profits? It's wonderful to know that by sending some postcards with an attractive offer will boost your sales by 20%. The key to being in command of your financial future is effective and continual testing.


Break down your marketing products, and choose one of these aspects to experiment with.


Offers


The Ad Copy


The Design Of The Webpage


Sales Letter Wording


Advertising Mediums


The Mailing List


Product Guarantees


Combination Offers


Keep in mind that you can only test one aspect at a time.


Tracking each variation and the results it produces will increase your market knowledge. Incorporate what you've learned into your marketing strategy, and test another aspect.


Try starting by simply changing the headline on your website or sales letter before making any changes to the body of content. You'll be amazed at what a headline can do. And when you will be able to attract the interest of a reader, you'll have a better idea how to change your main content.


For those who have so little time, then here's how you can improve your profit margin. The 80/20 principle. Of your total advertising budget, take only 20% of it to experiment with other advertising methods. It isn't the most profitable method, but you'll still see an increase in sales.

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