If you approach an established production company, they are likely to possess a list of voice over artists that you can pick from (see voice over talent). Regardless of this, you may hear a number of artists they have to offer, only to find the voice you want is not there. You are eligible to identify that you're unhappy with the voice over you are provided with if that is the case. If you're uncertain about the voice/s you have listened to, an open casting call should be offered by your chosen production company.
An open casting call is a straightforward process and will enable you to find a voice to suit your task, whilst also suiting your budget. Having selected a few potential voice over artists, each artist will complete a demo read, where they read through your script. You will then be sent a script to listen to by a variety of voice overs, so you know how each voice over sounds.
Tips for Choosing the Correct Voice
In order to choose the correct voice over (see British female voice over artist) for your assignment, there are a variety of considerations to take on board. The vital point that requires your utmost attention is that when choosing your voice over, you are choosing a representative of your company. In order to help you out, get a piece of paper and note down the words that best describe your company. Doing this means you can refer back to these words when listening to the voice over artist, in order to see if the voice suits the description of your company.
This may sound a little strange, but it really does work! For example, a health and beauty salon may describe their business as "relaxing, peaceful and calming", yet an insurance firm may describe their business as "professional, friendly yet sales focused". From reading these two descriptions, I'm sure you agree that these two businesses require two very different voices.
Test the Water by Listening To Variety of Voices
The more voices you listen to, the better idea you will have in terms of what you want. I would recommend that you listen to at least 5 voices in order to get the right voice representation for your company. You are likely to know already whether you require a male or female voice, and the age range in which you wish the actor to be. No matter how specific your voice needs may be, testing out voices is certain to benefit you. By testing out voices on the age demographic and gender you want to target and see which voice speaks out to you most.
If this is a long-running project, try to consider the longevity of the voice. Research shows that using the same voice-over in multiple ads can improve the performance. So, consider whether you will be requiring this voice over actor again in future commercials.
What To Do Once You've Found Your Voice
Having chosen your voice over actor, your chosen artist will then complete a final read through. The final voice recording can be tweaked by the audio producer, and will be delivered to the client for approval. If you feel any further changes need to be made, this is the time to speak up.
We understand that choosing the right voice over actor for your project can be a hassle, but by taking your time - you are certain to be content with the end result and locate the ideal voice for your business. For additional information on selecting the right voice for your project, see book a British voiceover.
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