Small businesses are more personal, and this is a great advantage.
What clients experience in working with a small business tends to be more genuine and authentic? Today's tip is pretty simple - Leverage that fact and put a little more you in your marketing.
Many small businesses are finding out that by being more personal with their customers, they get more sales. Let them know a little bit more about what makes you the way you are. How did you start? What were the factors that affected your thinking?
Putting more you in your marketing helps to give your company a face and actually builds the know, like, and trust factor with your audience. People love a great story and relate to them much easier than a bunch of marketing speak that's clearly just trying to get them to buy.
So how do you put a little more you in your marketing?
Put a picture on your web site, e-zine, blog, networking follow-up thank you notes, etc. These enables others to see the person behind the business.
Have a space in your newsletter or e-zine for a personal section where you can tell your readers a little bit of what going on with you now. For example, a financial advisor has a website about his dogs. Who wouldn't want to take time out of a newsletter about financial news to read about what his dogs are up to and then go visit the web site to take a look?
You should remove the resume or bio on the About Us page of your website. There should be a story about who you are, why you are doing what you are doing now, what got you started, and so on. People love a story and it will absolutely help people feel more like they know you and can trust you.
These are a just a number of ideas. Put a little more you in your marketing and make the most of one of the great advantages small businesses have.
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